Building signs are one of those things that are so simple that they almost become confusing. People tend to second-guess their initial thoughts when they see the phrase “building signs”. Just what are they?
The answer is. . .the latter. Building signs are signs on buildings. Typically, building signs identify the building or the business therein. When installed on a series of related buildings, building signs are usually referred to as “architectural signs”. Architectural signs are commonly seen on college campuses, business parks, and government complexes.
A business sign is like a handshake. It’s a method of introduction. Your building sign introduces your business to the world. Just as you don’t want a handshake to be too firm or too soft, your building sign needs to be just right, too. This means a successful building sign goes beyond just looking nice and being highly visible. While those are both extremely important, your building sign should say something about your building or business. It should represent your brand. Sometimes that means including a logo or slogan, but it can also be as subtle as using the same font or colors that appear in your other promotional material.
An office building in Johns Creek requires quite a different business sign than a restaurant in Roswell does. The building sign on the office building in Johns Creek needs to look stately, professional, and enduring. The restaurant in Roswell could use a building sign with a little more pizazz, which could be communicated with a different font, color scheme, use of different materials, or just how it’s lighted. In turn, a school in Woodstock could probably use a more utilitarian building sign. Whatever type of business or organization you manage, getting your building sign right is important, but tricky. By working with a professional, local sign studio, you can have an expert walk you through the process.
Michael Maltusch and his team were very prompt in service and gave us some great suggestions to reduce our costs for all of our signs and also did a great job. I would recommend them highly.