How To Dazzle At A Trade Show

Mar 20,2020

How To Dazzle At A Trade Show

Trade Shows are key to the success of many businesses in Georgia. If you manage a business in Norcross, Alpharetta, or elsewhere in the Atlanta area, you might need to dazzle at a trade show. For that, you need a great trade show signage display.

A lot needs to go right in terms of planning and execution to succeed at a trade show. Simply having a great product or service is not enough. You need people to notice you. That’s why you need a great signage display at your Atlanta-area trade show.

Trade Shows allow businesses to connect with other professionals in their field, execute their business-to-business (B2B) marketing plans, advertise to potential customers who have self-selected as being interested in your products and services, and to learn what your competitors are doing. As such, trade shows are crucial to the success of many Atlanta-area businesses, especially smaller businesses that don’t have big marketing budgets. For such businesses, a trade show represents your best chance at expanding your clientele.

 Many of the clients for whom we have designed trade show signage displays at Peachtree Signs and Graphics tell us a similar story. They want a well-designed, eye-catching trade show signage display, but it’s not their first trade show. Their first trade show went something like this: they spent weeks’ worth of long days, working into the wee hours of the morning, poring over every detail of their business. They perfected their product or service and carefully rehearsed their key talking points and figured out how to portray their product. And then . . . hardly anybody came to their booth or room. They didn’t have a chance to execute their well-laid plan. And why? Because nobody noticed them.

The first job of any sign is not to impart information but rather to get noticed. The same is true for trade show signage displays. They don’t need just to state who you are, brand your space, and advertise a product. They have to get people to notice you.

Anybody could write “Mike’s High-Quality Home Security Systems” on a big piece of cardboard and set it up outside a trade show booth. But, frankly, that would look terrible. And apart from being unprofessional, it just wouldn’t grab people’s attention. Mike might have the best home security system in all of Alpharetta, but nobody at that trade show will bother to check it out.

 What Mike needs, and what you need if you have a trade show coming up in the Atlanta area of Georgia, is an eye-catching, vibrant, and informative trade show signage display. And beyond just catching people’s attention, your trade show signage display must be on-brand. Use colors, fonts, messaging, and a layout that is consistent with your brand’s identity. But how can you use a trade show signage display to subtly convey that your business is professional, creative, fun, cutting-edge, reliable, or anything else? To figure that out, you need to work with a certain expert sign studio in Norcross, GA.

Peachtree Signs & Graphics Can Make The Perfect Trade Show Signage Display For Your Atlanta-area Business

If you manage a business in Norcross, Alpharetta, or anywhere else in the Atlanta area of Georgia and need a trade show signage display, please contact us via our website or call us at (678) 224-5401.

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